DIGITAL MARKETING STRATEGIES FOUNDED IN DATA
What’s Your Unfair Advantage?
Every company is different and has at least one unfair advantage over its competitors. We go to great lengths to discover both this advantage as well as your business goals. We then employ a process of analysis, execution, measurement, and refinement to reach and exceed each of those goals. The digital marketing landscape is ever-changing and while we thrive on planning and executing a sound strategy that’s tailored specifically for your business, we also believe that rapid iteration and ability to quickly adjust strategies based on changing market conditions is equally imporant.
We analyze your existing digital marketing strategy along with a thorough review of your marketplace, competitors and your target audience. During this discovery process, we’ll dig into your business data and use third-party tools to learn about digital marketing opportunities you may be missing.
Based on our research, experience, and both your short-term and long-term business goals we tailor a specific digital marketing strategy designed to meet those goals as quickly and efficiently as possible. We then re-evalute this strategy on a regular basis.
Once the strategy has been set, our team of experts sets out to execute on the strategy, working towards your goals and setting the proper measurement tools in place to measure the performance of the executed strategy.
These days everything can be measured. ROI is no-longer a guessing game. We track the effectiveness of all our strategies and tactics, including PPC ad spending in real-time and set stop-orders on strategies that are performing on sub-optimal levels.
If a strategy is performing at or above expectations, we double-down on it. If one is performing at less than desired levels, we re-evaluate, and either adjust or scrap it in favour of something new. This iterative process allows us to get to the results you’re looking for, faster and more efficiently.