The Client

BOLLD PROPERTY MANAGEMENT

A Rapidly Growing Property Management Company Searches for More Leads

Bolld Property Management is a leading Vancouver property management company specializing in residential property management services throughout the lower mainland and Whistler.

BolldPM came to us with a problem. It needed to re-energize its online marketing efforts in an effort to increase website traffic, lead generation and continue to establish itself as a local thought leader.

After a thorough analysis of the local market, Rocket Focus developed a winning content marketing strategy that used the company’s strengths and blended a wide variety of content development tactics and distribution strategies to maximize the ROI on every piece of content produced.

THE SOLUTION

A COMPREHENSIVE DIGITAL MARKETING STRATEGY ANCHORED IN CONTENT DEVELOPMENT & DISTRIBUTION

Creating content is one thing, creating content that connects with your target audience and then is amplified with a successful, efficient and timely distribution strategy is another. Through careful market analysis we settled on an approach that used the company’s strengths to develop highly target content that told meaningful a story and further established trust in the company’s brand and services. Additionally, our distribution strategy ensured that through a variety of modern methods including PPC ads, the content was seen by those who needed to see it the most.

WEBSITE DEVELOPMENT

ONLINE MARKETING

CONTENT MARKETING

BolldPM relies heavily on being at the top or near the top of search engine rankings for a variety of related keywords. It’s how new prospects often find their business.

It’s why our strategy was focused around both SEO optimization of current content but also creating a specific and focused content calendar designed to increase search rankings for these keywords.