The Client

THE MODERN SOURCE

An online retailer of mid-century furniture looks for growth

The Modern Source is an online retailer of mid-century and modern furniture reproductions. The company prides itself on being able to find and sell faithful, high-quality reproductions of iconic furniture like the Eames Lounge Chair.

Having been online for a few years, The Modern Source came to us with a few problems: Growth had flatlined and their website needed an overhaul to keep up with the competition.

Engaging in our usual process of Research -> Analysis -> Strategy Development -> Execution we decided that the best course forward would be a brand redesign along with a fully redeveloped website followed by a full Online marketing campaign designed to re-ignite excitement and sales growth.

THE SOLUTION

A REVAMPED BRAND, WEBSITE, AND MODERN CONTENT MARKETING STRATEGY

The first step was to assess whether The Modern Source was projecting the type of image and brand appeal that its sophisticated buyers were accustomed to. Next we looked at the structure and navigation of the website and revamped everything from top to bottom including SEO elements, fixed navigational issues and made changes to the way products were presented to maximize conversion rates. Once this was completed we moved on to implementing a comprehensive content marketing and social media strategy.

WEBSITE DEVELOPMENT

ONLINE MARKETING

SOCIAL MEDIA

Selling furniture online is a difficult proposition unless the message you get across is one of superior customer service and product quality. Crafting the right story coupled with the best value proposition is key to increasing transactions that are often in the multiple thousands of dollars per order.

With a comprehensive content marketing strategy, Modern Source sales grew almost immediately and the ongoing benefits of evergreen content continue to show.

Our social media strategy for The Modern Source focused on increasing engagement and follower counts on three relevant platforms including Pinterest, Houzz and Instagram. With highly targeted users on each platform, we turned social media followers into regular social media buyers!

THE RESULTS

1500
INCREASE IN INSTAGRAM FOLLOWERS
30
INCREASE IN GROSS SALES