The Client
NTS APOLLO
An innovative online marketing strategy for an Enterprise Resource Planning software provider
NTS Apollo is a German and Canadian software company started in 1990 that develops and provides a world-class Enterprise Resource Planning software package specifically designed for small to mid-sized manufacturers. With years of refinement under their belt in manufacturing industries such as aerospace, defense, pharmaceutical and automotive , NTS wanted to expand to North America and chose Vancouver as its beachhead.
With a new territory came new challenges. NTS Apollo wanted to avoid the typical costly enterprise client acquisition strategy through the hire of sales staff so it turned to Rocket Focus to help it design its online marketing strategy designed to bring in new leads at a fraction of the cost.
THE SOLUTION
CONTENT MARKETING, GOOGLE ADWORDS & A NEW WEBSITE
After considerable research, market and competitive analysis, we recommended and executed a strategy that included a full redesign of the NTSApollo.com website on a more modern and client-friendly platform as well as a content marketing and Google Adwords strategy. The results are a modern, sleek, mobile-friendly and easily updatable website as well as a massive savings in lead and client acquisition costs.
ONLINE MARKETING
ADWORDS CAMPAIGN
WEBSITE DEVELOPMENT
We designed a marketing campaign that sought to bring new sales leads for NTS Apollo’s North American division in a cost-effective manner that utilized a variety of off-site content marketing and outreach strategies.
The results were easy to measure. More website traffic, more qualified leads, and more clients.
Enterprise Resource Planning software deployments and contracts are usually multi-year affairs meaning that the lifetime value of each client is relatively high. We performed an extensive keyword research campaign and implemented a far reaching Google Adwords campaign.
The ongoing Google Adwords campaign is now the company’s most cost effective and potent sales lead channel.
