The Client
BURLINGTON OPTOMETRY
A new optometry clinic looking for a holistic strategy to bring in new patients.
Burlington Optometry is a relatively new optometry clinic in Burlington Optometry under new ownership. The owner reached out to Rocket Focus to help with the development of a holistic online marketing strategy to bring in new patients on a fairly limited budget.
RocketFocus began with the basic premise that a modern online marketing strategy requires a modern website. This was the opening salvo in updating Burlington Optometry’s online presence. Additionally, we developed a comprehensive strategy to bring in new patients through the door using a combination of SEO upgrades, content marketing execution and social media strategy.
THE SOLUTION
A NEW DIGITAL MARKETING STRATEGY
How do you become more visible locally in a hyper-competitive market on a limited budget? That’s the question Rocket Focus was able to solve for Burlington Optometry. Using the combination of a redesigned and effective web presence, optimized SEO strategy and content marketing boosted by a robust social media strategy, we were able to effectively double Burlington Optometry’s online leads in only a matter of a few months.
WEBSITE DEVELOPMENT
CONTENT MARKETING
PHOTOGRAPHY
Through the process of keyword research and getting to understand Burlington Optometry’s key demographics, Rocket Focus established a targeted content marketing strategy designed to attract the type of clientele that Burlington Optometry was seeking.
As a result, awareness of Burlington Optometry has risen significantly in just a few short months in the Burlington area. Our content marketing strategy continues to attract new patients to the clinic.
