The Client
SEO TWIST
Management of Two Dozen PPC Campaigns
From managing PPC campaigns for local Ottawa clients with budgets of as little as $300 / month in various verticals to optimizing highly complex pay per click campaigns for national organizations such as Oxfam Canada, SEO Twist engaged Rocket Focus to help with a wide variety of pay per click campaign optimizations.
This included an analysis of existing campaigns, keyword strategies, landing pages and then developing and executing strategies to improve overall conversion rates and reduce the cost of campaigns spread across varying PPC platforms such as Facebook, Instagram, Google Ads, and Bing Ads.
THE SOLUTION
A DELIBERATELY DETAILED REVIEW
How do PPC campaigns get optimized? Often, PPC campaigns have glaring errors or omissions, but more often than not, pay per click campaigns have potential optimizations in much more subtle, hard-to-notice places. Correlations that were previously made, may not hold true anymore. That’s why PPC campaigns are often best served through a painstaking analysis of hundreds of factors that may be affecting conversion rates. This was the approach that Rocket Focus took to managing over two dozen PPC campaigns for SEO Twist.