The Client

LRO STAFFING

A Complete Digital Marketing Strategy

LRO Staffing is Ottawa’s premiere staffing agency. With clients in both the government and private sector, LRO Staffing has gained a well-deserved reputation for going above and beyond for both their clients and candidates. Unfortunately, this stellar reputation was not yet translating to the digital realm.

As a result, LRO Staffing contracted Rocket Focus to work alongside the internal marketing team to lead an effort to create a wide-ranging digital marketing campaign to increase brand awareness in the Ottawa region. Additionally, we set a goal of establishing LRO Staffing as a leading local authority on matters of recruitment, hiring and employee management.

THE SOLUTION

A COMPREHENSIVE SET OF MARKETING STRATEGIES

There are many ways to approach any given online marketing effort. But unless that push is tailored specifically to the needs of any given organization, those efforts will likely miss the mark. That’s why our approach with LRO Staffing required first a review of existing and previous marketing efforts. Coupled with extensive demographic, keyword and local market research, we were able to develop a course of action for LRO Staffing that would utilize their unique proposition as Ottawa’s most trusted staffing agency across all of their digital marketing efforts.

LANDING PAGE DEVELOPMENT

CONTENT DEVELOPMENT

MARKETING COLLATERAL

Landing Pages can serve as a gateways to downloadable content as well as lead capture pages for the purpose of driving targeted traffic to a specific page.

With LRO Staffing we developed multiple landing pages designed to capture leads and provide something of real value to those leads. This also included a drip-email campaign designed to nurture leads and push them down the sales funnel.

Establishing authority is not just about putting out sub-par content and flooding your customers, clients and fans with useless or derivative info. What they crave is truly unique content that adds value to their relationship with you. As a side benefit, the more value you provide in your content to your readers, the more you will be rewarded by search engine algorithms designed to surface the absolute best and relevant information searchers are after.

 After an exhaustive process of defining what kind of content LRO Staffing’s targeted demographics on both the client and candidate side would respond to, we created a content strategy to execute upon this info. The result? Massively increased search engine rankings for targeted keywords, along with hundreds of social shares and increased local domain authority.

A sampling of content: Ottawa’s Job Market in 2019, Why Should We Hire You?, 15 Reasons Why Working in Ottawa is Better than Anywhere Else, Why Job Seekers Avoid Recruiters.

THE RESULTS

67
INCREASE IN ORGANIC SEARCH TRAFFIC
1500
NEW NEWSLETTER EMAIL SUBSCRIBERS
30
PAGE 1 GOOGLE KEYWORD RANKINGS
12
KEYWORDS RANKING # 1 IN GOOGLE
1998
SOCIAL SHARES ON CONTENT
420
INCREASE IN WEBSITE TRAFFIC

PPC STRATEGIES & MANAGEMENT

EMAIL MARKETING

LOCAL SEARCH STRATEGIES

Any successful PPC strategy involves crafting a plan that fits within a reasonable budget that will show a clear path towards a profitable campaign. This simply means that the cost of conversion or acquisition must be lower than the calculated lifetime value of gaining that customer.

LRO’S PPC strategy is centered around specific keyword silos and includes tactics designed to support other campaign strategies including content development and e-mail marketing.

As the saying goes, “there’s gold in them hills!”. In this case, the hills are e-mail lists that LRO Staffing has carefully crafted and curated over the years of providing exceptional service to their clients and candidates. Utilizing these lists along with developing new e-mail marketing channels for LRO Staffing has resulted in driving more targeted traffic to the LRO Staffing website and various resources.

Local search strategies are always changing, because Google’s algorithm is always changing. To win locally you have to engage your community locally, with content, creative promotional campaigns and social media outreach that is both genuine and targeted.

WHAT THE CLIENT SAID…

“Rocket Focus has been instrumental in improving our digital marketing strategy and online presence. In all of our interactions, their team has been efficient, knowledgeable, and creative. If you looking to elevate your business and your brand, I highly recommend Sebastian and his team. ”   – Morgan Young | Marketing Manager | LRO Staffing