The Client

KIDS UP FRONT OTTAWA

A Relaunched Website With SEO Optimization Needs

Kids Up Front is one of Ottawa’s most delightful charities. With their sister chapters in other major Canadian cities, Kids Up Front is dedicated to enriching the lives of kids and their families by giving them experiences to create memories together. Donors donate unused tickets to a wide variety of event and Kids Up Front Ottawa gets the gift of the tickets into the hands of kids through their unique partnerships with community agencies throughout the city.

When we heard that Kids Up Front was relaunching their website to more closely match the look and feel of the other Canadian city chapter sites, Kids Up Front engaged Rocket Focus for SEO Optimization across all of their content.

THE SOLUTION

KEEPING THE GOAL IN MIND

As opposed to many of our other commercial clients, Kids Up Front Ottawa presented a unique challenge in that it not only has sister chapters with their own unique domains across Canada, but that it was also sharing some fundamental content with them. Additionally the dual nature of the goals for the website (attracting community partners and generous donors) had to be carried through to all of our on-site SEO optimization.